Our Story

Born out of personal protest

Jackrabbit Juju was founded in 2013 as a response to the wastefulness of fast fashion and the culture of single-season use. It emerged from a desire to challenge the mass production of cheaply made items that ultimately end up in landfills.

Our Vision

Refuse fast fashion. Invest in quality pieces to wear season after season.

We believe in investing in quality jewelry that is made to last. We respect the process and embrace the slow, steady, deliberate work it takes to hand forge metals into one of a kind designs that can be worn season after season.

Empowering Change

Feels Good. Looks Great.

Since its inception, Jackrabbit Juju’s mission has remained steadfast, and we’re proud to see it thriving. We’ve witnessed a positive shift away from a disposable culture, all while elevating women’s style without compromising the planet. What once seemed like a small, inconsequential step has blossomed into a transformative and meaningful way of living

Simplify your life.

Thank you for being a part of our story. Together, let's celebrate the beauty of handmade artistry and the connections we share through our love of jewelry.